International Coffee and Chocolate Exhibition is one of the largest coffee
exhibitions in the Middle East, an unmissable event for those working in the
coffee industry, that’s why we’re here with Camel Step, our Partner in Saudi
booth takes the visitors along a journey to discover the world of coffee and
what there is to know about the coffee bean itself. The selection, production and much work to reach perfection in the cup: for espressos, Camel Step
relies on a beautiful Dalla Corte XT in the Total White version.
screens within the booth display the process that coffee beans undergo from
roasting to the final stage of packaging. By walking into the booth, the
visitors are taken along a virtual journey through the images on the screens.
to the Exhibition, our Sales Manager Marco Libonati will have a round table
meeting on the future of coffee and the new technologies in the market.
Exhibition is on five days at the Riyadh International Center, from the 3rd to
the 7th of December, explore our booth and get ready to #makeitbetter.